Writing press releases: 8 do’s and don’ts
Drafting a well-written press release isn’t something that requires a PR degree.
The Magnificent Seven of Free(!) Web Analytics Tools
So you’ve set up your website and your business is ready to start generating revenue through a new channel, but how do you keep track of how such of that revenue is due to your site’s performance? The...
All-Hands Meetings: Friend or Foe?
This article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com. I admit it, all-hands meetings are a tough one, especially if you’ve got a larger small business. At my company,...
How to Be an Expert People Trust – and Buy From
No matter what industry you work in, people look to experts to provide new perspectives and help solve their problems. Here are five ways to start establishing yourself as an expert.
Not Just for Job Seekers – 3 Ways to Get More Out of LinkedIn
If you’re like most Internet users out there, you probably think of LinkedIn as the world’s largest career-oriented social network. With 161 million members and hundreds of thousands of job...
To Personalize or Not to Personalize – Which Drives the Best Results?
There’s been a lot of back and forth regarding the use of personalization in email. Many argue personalization (in the subject line for example) can leave your emails feeling spam-like and generate negative results...
How to Get Your Customers to Grow Your Business for You
If you're running a successful business by your standards, then good for you. But it could be better by leaps and bounds just by asking your customers the simple question, "How did you hear about us?"
7 Free Apps That Will Make Life Better
This article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com. Who doesn’t like the word free? I know I sure do. The great thing about being an entrepreneur these days is the huge...
Tap into Kooky Holidays to Engage Your Readers
We’re all aware of the usual national holidays and most of us seize the opportunity to send out holiday related email campaigns or blog posts such as this one. But are you aware of all the random, specialized...
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