Not Just for Job Seekers – 3 Ways to Get More Out of LinkedIn
If you’re like most Internet users out there, you probably think of LinkedIn as the world’s largest career-oriented social network. With 161 million members and hundreds of thousands of job...
To Personalize or Not to Personalize – Which Drives the Best Results?
There’s been a lot of back and forth regarding the use of personalization in email. Many argue personalization (in the subject line for example) can leave your emails feeling spam-like and generate negative results...
How to Get Your Customers to Grow Your Business for You
If you're running a successful business by your standards, then good for you. But it could be better by leaps and bounds just by asking your customers the simple question, "How did you hear about us?"
7 Free Apps That Will Make Life Better
This article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com. Who doesn’t like the word free? I know I sure do. The great thing about being an entrepreneur these days is the huge...
Tap into Kooky Holidays to Engage Your Readers
We’re all aware of the usual national holidays and most of us seize the opportunity to send out holiday related email campaigns or blog posts such as this one. But are you aware of all the random, specialized...
The Results Are in! Takeaways from VR Email Tests: Offer Edition
We’ve given you quite a few ideas lately on the different components of your email campaigns that you could test (CTAs, Personalization, etc.), but had yet to give you any tips on how to could mix up your...
VerticalResponse Customers We Admire – How Lotus Bakeries Got it Right for Mother’s Day
“VerticalResponse Customers We Admire” is a new series where we highlight a customer and the things they’re doing right with their marketing. Below, we discuss a Mother’s Day email from...
How to Get Executive Buy-in for a Testing Program at Your Company
As you know, VerticalResponse takes testing very seriously. While we personally make an effort to dissect each and every facet of our emails in order to optimize the effectiveness of our campaigns (be it CTAs or...
Customer Favorites: Top 7 Webinars Everyone’s Watching
Every Wednesday we host free webinars to help you learn more about email marketing, social media or events for your business, and much more. The webinars are also recorded and posted on our help site so a wider...
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