Fundraising Resources That’ll Fuel Your Funds
Fundraising is an important aspect for any non-profit, but it can also be pretty stressful; your next year depends on how well it goes. It’s understandable that this could cause some tense moments during your...
The Next Teen Tycoons: Where Are They Now?
Earlier this year, we gave away $8,000 to the winners of our "Next Teen Tycoon" video contest. Four months later, what are they up to now?
Not Producing Content? You Should Be
The more content you publish, the more you help your customers, the more the search engines will pick you up and in the end, hopefully the more business you'll get.
International Content Marketing Dos & Don’ts
International waters… have you dipped your toe in them, not just personally, but for your business? Gaining global customers and/or an international audience is extremely exciting, but doing your homework is vital...
Customers We Admire – Grand Cafe’s Marketing Revolution
“VerticalResponse Customers We Admire” is a series in which we highlight a customer and the things they’re doing well with their email, social and event marketing. Below, we discuss a Bastille Day...
How to Get the Most Out of Google Analytics
Google Analytics, (or GA for those in the know), is the true alpha male of its division – The name has become synonymous with free web analytics tools. If, like most small business owners, GA is your tracking...
Customer Satisfaction is Not Dead
According to Wikipedia, customer satisfaction, a term frequently used in marketing, is a “measure of how products and services supplied by a company meet or surpass customer expectations.” If you have...
Customer Service Pop Quiz: Be Your Own Customer
When it comes to customer service, it's easy to assume that if there aren't any complaints, there's no need to improve it. Big mistake.
Passwords are Like Underwear…
Almost anything you do online these days requires a password, from logging into your Facebook account to conducting your online banking. Passwords are a necessity to keep your online assets safe and sound. Eric...
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