Nailed Your Copy? Think Again.
My team and I produce a lot of content for VerticalResponse. In doing so, I also edit a ton of copy. Sometimes after reading the same content for what seems like the millionth time, I have a “Eureka!”...
Small Business Innovators – Back to the Roots
Editor’s Note: We’re constantly amazed at the innovations we see happening in small businesses every day. As part of a periodic series, we’ll highlight some of the companies we think are turning...
Picture Some Data: Infographics!
An infographic is just an easy way to display complex info. We use them every day and don’t even think about it! A road sign, a map, a subway system, they are all forms of them. And what we’re seeing...
Don’t Let Meetings Suck Your Time
Six reasons why I hate meetings, and what you can do to make them more efficient.
These 3 Questions Will Help You Close
Understanding the needs of your prospects is paramount to closing a deal. Ask these three simple questions to get those critical insights.
Be the Webinar Host with the Most – 4 Tips!
I conduct a lot of webinars here at VerticalResponse. From giving product demos to hosting special guests with great advice, I’ve done and seen it all. If you’ve considered creating and hosting your own...
DIY: 5 Free Tools for Creating Killer Infographics
To paraphrase from The Social Network a bit here, a million (words) isn’t cool, you know what’s cool? An infographic. Nowadays, people don’t have the time or energy to sit and plow through pages...
Sunday Funny…Do You Do This?
Do you do this?
Email Marketing Subject Line Length | Subject Line Length – Is Longer Better?
I’ve spent years in the trenches of email marketing cranking out my fair share of messages. Hence, I’ve also done a heck of a lot of testing around the basics, including subject line length. For years,...
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