Email Marketing Subject Line Length | Subject Line Length – Is Longer Better?
I’ve spent years in the trenches of email marketing cranking out my fair share of messages. Hence, I’ve also done a heck of a lot of testing around the basics, including subject line length. For years,...
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5 Must-Knows for SEO
Search algorithms seem to change more frequently than the latest fashion trends. Although the Panda and Penguin updates have received lots of the attention lately, experts say that Google alone makes adjustments to...
Build a Content Marketing Calendar, Customers Will Come
There’s someone I’d like you to meet! My biggest frenemy in the world: Procrastination. Oh wait, you two have already met? Of course you have, procrastination gets around, am I right? And, when it comes...
The Power of a T-shirt
We were just recently at a trade show where there were over 50,000 people. It was crazy! The expo hall was buzzing with the usual suspects: People at a booth in labcoats – your marketing Dr.’s?...
4 simple ways to monitor your competitors’ marketing strategies
Competitive analysis is just a fancy way to describe the process of checking out what your competitors are doing, or not doing, and using that information to your advantage. Observing your competitors’...
If the NYC DOT Has Fun Content, You Can Too!
Thanks @andysernovitz, (he wrote the book on word-of-mouth marketing) who recently wrote about a great creative blog idea by the NYC Department of Transportation in his latest newsletter. That’s right, you...
Acquisition or Partnership? How to Decide
If you're thinking about forming a partnership or acquiring another business, these questions will make it easier to decide which option is best.
HTML5 Fun Fact – Dragging Photos to a Web Page
Google, Gmail, WordPress and soon Skadeedle all build online services in html5. In Gmail you can drag a file to a web page to attach it, in Google Docs you can drag a picture to a presentation and in WordPress you...
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