Google & Social: A Cautionary Tale
Google’s recent acquisition of Wildfire was just the latest in a long series of big moves made by the search giant in their quest for prominence in the social sphere. But it was the first significant one in a...
Your Stuff = Great Content Marketing!
You’ve probably got some great pictures of your employees, some videos of you in your business, a super picture of your product or a wonderful customer testimonial that you recently got. This is all great...
How to Make Trade Show Planning Easy Breezy
I love making lists and enjoy crossing things off lists even more! I create lists in both my personal and professional life. So when it comes to planning tradeshows (almost 30 a year for VerticalResponse), needless...
Quick! How to Use Images to Get You a Higher Google Rank
Getting to the top of Google’s natural search rankings is a big challenge with lots of moving parts. It’s a little science, a little art and some luck doesn’t hurt, either! So how ’bout some...
Skadeedle is Coming…The Perfect Online Marketing, Finally
We’ve been working pretty hard on a brand spankin’ new online marketing product we’re hoping to blow your doors off with. We’re a bunch of pretty cool people that know if there’s one...
Optimize Your Website’s Content to Improve Visibility
When it comes to optimizing your website content there are more than a few factors to consider. The first goal is to get people to visit your site. Next, you’ll want to keep visitors engaged for as long as...
4 Ways to Combat Digital ADD
This article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com. Everyone does it. You start off with an email; maybe it’s a newsletter. It takes you to an article to read, and...
Baby Don’t Go – How to Avoid the Dreaded Unsubscribe
As an avid Sex and the City watcher back in the day, I’ll never forget the episode where Carrie got broken up with via a Post-it note. In this day and age of mass marketing and virtual anonymity, our...
Need Help Producing Content? Consider a Freelancer
If you haven’t figured it out already, we here at VerticalResponse are big advocates of creating timely, relevant content as a surefire way to engage with your customers and audiences. But we also know that, for...
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