Customer Satisfaction is Not Dead
According to Wikipedia, customer satisfaction, a term frequently used in marketing, is a “measure of how products and services supplied by a company meet or surpass customer expectations.” If you have...
Customer Service Pop Quiz: Be Your Own Customer
When it comes to customer service, it's easy to assume that if there aren't any complaints, there's no need to improve it. Big mistake.
Passwords are Like Underwear…
Almost anything you do online these days requires a password, from logging into your Facebook account to conducting your online banking. Passwords are a necessity to keep your online assets safe and sound. Eric...
BlogWorld Expo: 8 Tips for Creating a Top-Notch Blog
I attended Blogworld 2012 in New York a couple of weeks ago – it was a blast! Blogworld is a fantastic opportunity to meet luminaries in the online world, connect with friends old and new, and learn the...
10 Awesome Events Every Entrepreneur Should Know
Every year there are countless events being held in cities across the United States. Many of them are designed specifically for entrepreneurs and those in small business. If you’re feeling uninspired (we all...
8 Steps to Building Goal-Scoring Landing Pages
At time of writing the sports world (OK, maybe not the US) is riveted towards the UEFA EURO 2012™ – Arguably the highest-level of soccer competition (with the only notable MIA nations being Brazil and...
Are Your Employees Waving Away Customers?
As a business owner, you go above and beyond to keep customers happy. But your employees might not feel the same.
Trade Shows: Get Bang for Your Buck
Trade shows and conferences cost money and time. Ask these four questions to determine if a show is right for your business.
Introducing VR Social: a Social Media Marketing Solution for Small Businesses
For small businesses, social media can be a daunting, time-guzzling task to add to their never-ending “to do” list. Coming to their rescue is VerticalResponse Social, the new self-service marketing solution from...
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