5 Ways You Are Turning Your Customers Away
This article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com. When it comes to running our companies, we all get into a rut from time to time. One big rut is not having enough time...
How to Get Inspired & Kick Writer’s Block to the Curb
How can you force inspiration and enticing copy to spill out onto a campaign or blog? With persistence and advice from the pros, which I've outlined below.
Social Responsibility: You Don’t Need to Be Big to Make a Difference
Any business, no matter how small you are, can do something for the community in an impactful way.
The Customer Is Not Always Right
This article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com. I know some of you who just read this headline are clutching your proverbial pearls, especially if you’re in the...
A Simple Question That Can Make or Break Your Business
This article by VerticalResponse CEO and founder Janine Popick originally appeared on American Express OPEN Forum. We all know that a big part of growing a business is to get current customers to help spread the...
Spring Holiday Emails – Hop to It!
There are some great opportunities to engage and connect with your customers this spring including Easter, Passover, Earth, Tax and Mother’s Day. And these “holidays” mean big business. According...
4 Reasons Business Partnerships Fail
This article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com. For a business to succeed, you may need to look to partnerships in order to grow. You may want to offer another service...
How to Write a Great PR Pitch and Get the Media’s Attention
A more effective approach is to “tease” journalists with a brief, personalized email pitch. And the rules of a great email marketing campaign also apply to a successful PR pitch.
The Ultimate Procrastinator’s Guide to Facebook Timeline for Brands
So, they’re finally here. Last month, Facebook announced that they would be rolling out the new Timeline design to all brand pages on the social network. While Timeline has been available for brands since the...
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