How VR for Appex is Like Managing a Romance
You’re reading this now because you think there is no way that title is true, right? It sounds a little far-fetched maybe, but at this romantic time of year it’s fun to look at things in a different way, through...
New Event Marketing Features – Copy Events, Cause Marketing, and More!
This week we released some new functionality in our Event Marketing product including Cause Marketing & Donations. We also were able to address a few bug fixes that were affecting some customers. We are excited...
12 Steps to Becoming a Natural at SEO – Part 1
At my first job out of business school, I was tasked with implementing Search Engine Optimization (SEO) for the website of the company where I worked. First, as green as I was, I knew this was a big deal and was...
Small Biz Marketing Events You Can’t Afford to Miss!
As the director of lifecycle marketing at VerticalResponse, I’m often asked to speak at, or have members of my team speak at industry events. After presenting and attending many of these over the years,...
Learn from the Pros: Mobile Sites You Just Can’t Hate
When it comes to mobile websites, haters are gonna hate and boy, do they! In my quest and request of others to direct me towards their favorite mobile sites, the sound of crickets echoed in my eardrums. However,...
The Results Are in! Takeaways from VR Email Tests: CTA Edition
We’re already a few weeks into 2012 and I don’t know about you, but some of my New Year’s resolutions have already started falling by the wayside (gym membership, what?). One thing I am happy to...
How to Customize Your Email Marketing With Little to No Effort
There are ways to make it seem like your campaigns are customized even if all you have are the basics. How? Take your content cue from seasonal shifts, news headlines and even weather fluctuations.
Calling All NonResponders – Don’t Give Up on Them Yet!
Who and what exactly are nonresponders? These are subscribers who continue to get your emails, but haven’t opened, clicked or responded in a long time, if ever. We’ve all read the advice to clean up our...
Why is Google’s Logo Blacked Out Today?
You may have gone to Google today and got a bit of a surprise, the site’s logo is blacked out. Wikipedia and many other sites also have their home pages altered. What’s going on with this? It’s an...
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