Small is the New Big – Take a Lesson from Ace Hardware
I was watching TV the other day and I saw this really great commercial from Ace Hardware. Even though they’re a pretty big company, they tend not to have really big stores. When you go to an Ace Hardware...
Foolish Marketing Can Be Fun!
April Fools’ Day is here and all around the internet you can find humorous gags and jokes that in addition to being funny, make you take a moment and think, is this for real? We applaud everyone that has a...
QR Codes – What They Are & What They Can Do for Your Business
“QR” codes are all the rage for some businesses – especially retailers. These codes have the ability to hold lots of information but in general have been used to direct people who scan them to a...
7 Steps to Running a Successful Contest for Your Business
Recently the VR Marketing Team has held a few different contests for our users. And in the process they’re discovering lots of great learnings you can leverage for your business! Running a contest can be fun...
Top 10 VerticalResponse Guides
Each month the team at VR publishes a new guide focused on email marketing, social media and other topics to help our customers learn new skills and maximize their marketing potential. Last year these marketing...
5 Ways to Get More Action from Your Call-to-Action
The email marketing campaigns you create and send weekly, monthly, or quarterly are your way of letting your recipients know what’s going on with your company, what’s new, or what deals you’ve got...
3 Ways to Get Feedback from Customers – And What to Do With It!
I was recently talking to a small business restaurant owner who wasn’t very web savvy. However, after we ate a good meal she said, “Make sure you Yelp us!” She then went on to say, “I wish...
Adventures In Testing – Our Very Own “Which Test Won”
Testing, testing, testing. We say it often enough that it might even sound like “blah, blah, blah” to you. But, it’s integral to a successful email marketing campaign. You may be familiar with...
Keep Customers Coming Back with Loyalty Programs
Businesses tend to focus a lot on getting new customers, but sometimes less on keeping them. Well, that’s what loyalty programs are for. If your business doesn’t have a loyalty program I recommend...
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