The Gift of Giving Back
Like many, I regard this time of year as a season of giving, rather than a season of getting. And based on my many blog posts over the year, you probably know how strongly I feel about Cause Marketing, giving...
11 Stellar Subject Lines to Ring In 2011
Believe it or not, the New Year is almost here. Last year the first email reference to New Year’s was Dec. 9, according to the Retail Email Blog. Which means now is the time to start thinking about your New...
About.com Interview with Kim Stiglitz
Our Director of Retention & Conversion Marketing, Kim Stiglitz, was recently interviewed for About.com’s Online Business Section. The interview is full of great tips for small businesses including advice...
Step by Step Guide: How to Pack the House for Your Event
There are a lot of businesses sending marketing messages for in-person events these days. Let’s face it, the...
Have You Thanked Your Customers Lately?
We all forget our manners from time-to-time. Myself included! So I’m not trying to play Ms. Manners or even Ann Landers, but I do think it’s important to remember to say a full-hearted “Thank...
10 Tips for Having the Best Webinar Ever
If you’re trying to get new customers, webinars can be a very effective way to do so, especially if you market to businesses. We’ve seen some companies have a lot of success advertising their free...
7 Tips for Recognizing Your Peeps
Employee recognition is a much talked about, but often overlooked part of the workplace. Recognizing and rewarding your employees can be a slippery slope to navigate and sometimes it seems that managers either get...
Affiliate Marketing – An Easy way to Earn Extra Cash
If you’re not familiar with Affiliate Marketing, let us demystify it for you. Basically, you have an Affiliate (your business) that helps promote another company (a Merchant). Basically you get paid every time you...
What is a Loss Leader and How Can You Use it In Your Email Marketing
Wikipedia defines “loss leader” as “a product sold at a low price (at cost or below cost) to stimulate other, profitable sales.” I thought about this subject because I was looking through my...
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