Tips to creating an online gift guide that delivers the goods
The holiday season is a great time to create and send a gift guide to your email recipients. Here are 5 tips and examples to get your gift guides in gear in time for peak holiday shopping season.
Brighten up your holiday marketing: Highlights from the first week of Everything Holiday
Reach more customers, build seasonal excitement for your business, and stay organized at the busiest time of the year. Find all this and more on Everything Holiday.
Activate your fanbase with user-generated content
User-generated content, already an integral part of social media marketing, is increasingly showing up in email campaigns.
Tips for managing your business’s cash flow
Cash flow problems may arise at one time or another for nearly every small business. These financial experts offer advice on how best to anticipate and handle cash flow slowdowns, even when they occur unexpectedly.
4 best practices for nonprofit event planning
If you’re like many nonprofits, you probably host an annual fundraising event to help raise money and keep your organization up and running. But planning, organizing, and managing events can be tough, and all that...
Determining the right loan for your business
Line of credit versus revolving credit? Secured loan versus unsecured loan? Understanding the differences between these and other common types of funding allows a small business to pick the best one for its needs.
Skip marketing 101 and read this instead
As a small business owner, you understand how complicated running a business is. You’re the chief operating officer, bookkeeper, recruiter, trainer, top salesperson, office manager, and head of marketing — which is...
How to use Google Ad Extensions
Google Ad Extensions add extra information to your Google search. There are multiple ad extensions that can be used to provide important information in a variety of ways depending on your business.
The do’s and don’ts of email campaigns for nonprofits | Part 1 of 4
A series of do's and don't for nonprofits crafting successful emails.
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