One of the key reasons why email marketing is such a vital tool for your business’ success is because it provides you with a direct line to your customers. Launching a new product or service? Promoting an in-store event or sale? Send a quick message straight to all of your subscribers, and they’re immediately brought up to speed on the latest developments. But when you have to manage the day-to-day operations of a business, it can be a challenge to send out a steady stream of emails that keep customers engaged and ensure that your organization stays top-of-mind.

To save time and get the most of your email marketing program, try email automation — one of the most effective ways to encourage your contacts to interact with your brand. Sending timed, automated messages to your customers not only streamlines your workflow, but it has also been shown to increase leads and conversions. To learn more about how you can start using email automation, check out our infographic below.

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