Back in December we announced the news that we acquired social marketing leader, Roost. Now, just a few short weeks later, we’re excited to share powerful new features to make your social marketing even more engaging.

Here’s the scoop on our latest and greatest feature enhancements:

LinkedIn – In addition to being able to create, schedule and publish your campaigns to  Facebook and Twitter, we’ve added LinkedIn to allow you to further the reach of your messages and expand your network.

Top Blog Posts & Breaking News – We’ve added tons of new, hot content to our Links Library. “Top Blogs” gives you a curated selection of blog posts for your industry and interests providing you engaging content for your posts and campaigns. We’ve also added breaking news from across the web, so you’ll never be at a loss for something compelling to post. Finding and sharing intelligent and engaging content has never been easier.

Quotes Library – We’ve added a rich Quotes Library to our suggested content section, to provide you a wealth of quotations to use in your campaigns.

Conversations – We’ve added the ability for you to see and manage all the replies and comments to your posts within the Roost by VerticalResponse interface. No need to go to Facebook or Twitter to reply or comment and get distracted by all the “noise” there. You can do it all from your account. And, you’ll get notified of new interactions through a handy little red notification icon (just like in your Facebook account). Learn more in this quickie video.

Here’s a screen shot of how the notification will appear.

And here’s how it will look when you click on the details button:

It’s quick and easy to manage all the interactions that are happening with your posts.

Stay tuned because we’re launching our Roost by VerticalResponse mobile app very soon.

And, if you haven’t tried Roost by VerticalResponse, take it for a spin – It’s Free!

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