Slow and Steady Wins the Social Media Race
Social media is growing at an impressive rate. It seems like every week a new app, website or platform is created that connects friends, acquaintances and strangers, or allows broad-spectrum posting of text, images...
Quick & Savvy Competitive Analysis – Where to Start
What exactly is a competitive analysis? It simply means assessing and having a good handle on who your competitors are, what value they provide, understanding their (and your) strengths and weaknesses, and where...
Learn Marketing Tips From the Big Guys
We were recently invited to an information packed webinar by our friends VerticalResponse called Marketing on a Shoestring with Steve Strauss.
10 Easy Ways to Draw an Email Marketing Crowd
Need help drawing an engaged audience to your emails? Here are 10 easy tips for growing your email list and maintaining loyal subscribers.
Swag-o-Licious Style Trends
As the trade show and exhibition organizer at VerticalResponse, I plan at least 30 trade shows a year and attend even more, so I’ve seen my fair share of company swag – You know, those (typically) free...
The Scoop on Updates to Google Analytics
Google Analytics is a free tool used to track and measure website traffic, and it’s now better than ever thanks to some recent updates. If you’re new to Google Analytics, start off by getting familiar with...
What’s New Wednesday: Instagram Video and Facebook Photo Feature
We’re back with another episode of “What’s New Wednesday.” In this episode, members of the Skadeedle crew highlight big news from Instagram and Facebook.
Effective Real-Time Social Marketing Marketing
Have you ever made a social media faux-pas for your business? From a typo, to a snarky comment or an unintentional error. We’re all human and we all make mistakes. The problem with making mistakes on social,...
There’s No Place Like Your Homepage [Infographic]
Your homepage serves as the virtual front door to your business. To roll out the welcome mat, here’s a breakdown of the essential elements every homepage needs.