What Makes Customers Tick
Having a frank discussion about what works, what doesn't and what your customers want from you is key to a successful business.
1000 Real Facebook Likes in Just 1 Month…
Do you like to be liked? We do too, but not just by anyone, by people who care, care about their business, care about marketing and care about information we might be able to give them to help them grow. There are...
Echos from Dreamforce: How Social, Leadership & SMBs Will Drive Our Economy
A few weeks ago, a little event took place in San Francisco that you may have heard of called Dreamforce, thrown by a little boutique CRM company by the name of Salesforce. Tongue in cheek aside, VerticalResponse...
How Much Time, Money Do Small Businesses Spend on Social Media? [Infographic]
We just wrapped up a survey of almost 500 of our small business customers on how much time and money they spend on social media. Here are the results.
Nice Email Marketing from Kimpton Hotels During Hurricane Sandy
Nice email marketing Kimpton! The hotel chain sent this note out ensuring customers could easily cancel any reservations. For those who couldn’t get this email, wonder if they’re going to penalize...
3 Ways to Increase Your Pinterest Presence
Just when you thought you’d mastered Facebook for your business, another social media site, Pinterest, comes along vying for your time and attention. You may have been waiting it out, letting others test the...
Blog Wars: WordPress, Blogger, Tumblr – Which Platform Rules?
Blogging is an excellent, and may I say, ridiculously awesome way to engage, educate and connect with your customers/readers/fan following. A blog may be your most prized content marketing asset (aside from email...
Samsung Attacks Apple in Latest Ad!
We’re big fans of Apple, we could probably open up a wing in the Smithsonian with all the Apple products we’ve bought over the years. We’ve had every almost every computer line since the 90s as...
Nailed Your Copy? Think Again.
My team and I produce a lot of content for VerticalResponse. In doing so, I also edit a ton of copy. Sometimes after reading the same content for what seems like the millionth time, I have a “Eureka!”...