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How NOT to handle an email marketing unsubscribe
We were trying to unsubscribe from an email marketing campaign today and we were met with a terrible way to handle an unsubscribe: Sooooo, what do we have here: We couldn’t unsubscribe without telling them...
5 Must-Knows for SEO
Search algorithms seem to change more frequently than the latest fashion trends. Although the Panda and Penguin updates have received lots of the attention lately, experts say that Google alone makes adjustments to...
Neat Email Marketing Idea – Get them Re-Interacting!
I just got an email from the fine folks at MMA SmartBrief. They send a bunch of newsletters and apparently I’ve not opened this one in some time. This one I did, something about the subject line got me: Last...
Build a Content Marketing Calendar, Customers Will Come
There’s someone I’d like you to meet! My biggest frenemy in the world: Procrastination. Oh wait, you two have already met? Of course you have, procrastination gets around, am I right? And, when it comes...
The Power of a T-shirt
We were just recently at a trade show where there were over 50,000 people. It was crazy! The expo hall was buzzing with the usual suspects: People at a booth in labcoats – your marketing Dr.’s?...
Become a Rock Star on Social Media: 4 Ways
This article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com. At VerticalResponse, we truly believe that email and social media go together hand in hand. Why? Because your messages...
4 simple ways to monitor your competitors’ marketing strategies
Competitive analysis is just a fancy way to describe the process of checking out what your competitors are doing, or not doing, and using that information to your advantage. Observing your competitors’...
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