Not Just for Job Seekers – 3 Ways to Get More Out of LinkedIn
If you’re like most Internet users out there, you probably think of LinkedIn as the world’s largest career-oriented social network. With 161 million members and hundreds of thousands of job...
How Mobile is Your Marketing? 4 Tactics to Try Today
We’ve come a long way since the first mobile phone call was made in 1973. Back then, the mobile phone weighed a hefty 2 pounds and cost nearly $4K! Fast-forward to 2012 and 70% of the world’s population has a...
To Personalize or Not to Personalize – Which Drives the Best Results?
There’s been a lot of back and forth regarding the use of personalization in email. Many argue personalization (in the subject line for example) can leave your emails feeling spam-like and generate negative results...
Small Biz Social Secrets – Episode 2: Wesley Faulkner [VIDEO]
We are back for our second installment of Small Biz Social Secrets. This time around we had the distinct pleasure of sharing a few moments with Wesley Faulkner, Digital Strategist at Snoball. Wesley shares...
How to Get Your Customers to Grow Your Business for You
If you're running a successful business by your standards, then good for you. But it could be better by leaps and bounds just by asking your customers the simple question, "How did you hear about us?"
7 Free Apps That Will Make Life Better
This article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com. Who doesn’t like the word free? I know I sure do. The great thing about being an entrepreneur these days is the huge...
Don’t be Afraid of the Dark, er, Video
Using videos in your email can be great for engagement; including them can help you achieve higher clickthrough rates and help keep your recipients opening your emails. This might sound complicated (or even...
We Want You! Call for Customer Submissions
If you’re a frequent reader of this blog, you may have noticed some new recurring features over the last few weeks. In VerticalResponse Customers We Admire, we take a look at VR customers who are getting it...
Tap into Kooky Holidays to Engage Your Readers
We’re all aware of the usual national holidays and most of us seize the opportunity to send out holiday related email campaigns or blog posts such as this one. But are you aware of all the random, specialized...