3 New Places to Include Facebook, Twitter & Linkedin Icons
As a small business owner, it’s imperative that you work at building your prospect and customer lists. And it’s OK to have separate contact lists. We all do. Some customers like to be reached via email,...
Event Marketing is Coming to VR – Stay Tuned!
Back in June we told you event marketing and ticket sales were being added to our product offerings, and we’re delighted that VerticalResponse Event Marketing is being released very soon! This new tool will...
Bay Area Startup Weekend: Calling All Women Entrepreneurs
The Bay Area Startup Weekend is this weekend! I’m excited and honored to be one of the judges, and to meet all the amazing entrepreneurs out there who are working so hard to bring their ideas to life. Participating...
iMedia Connection: In Email Marketing, Testing Never Stops
I recently guest blogged for iMedia Connection, and featured a post called In Email Marketing, Testing Never Stops. We all know testing is important for email marketing, but where do you start? Read the post to...
Can Your Business Have a Daily Deal? Groupon Move Over!
I am on the Omaha Steaks email list, I love giving these gifts and even better – people love to get them! I went onto their site and was surprised to see that they have a “Deal of the Day.” With...
Zappos: A Great Example of Exceeding Expectations
I must say, “I truly love Zappos.” I think their customer service is great, the site is easy to navigate and it’s an all-around super experience. My husband and I are always mesmerized by the...
Free Stuff = New Customers + Great Word of Mouth
The word “free” is a wonderful word, isn’t it? Risk-free, free shipping, buy one get one free – they’re all tried and true in the world of marketing. But have you ever thought of...
Inc.com: How Do You Know When Employees Need to Get Out of the Box?
I have a new article up on Inc.com for my column Girl Power: Female CEOs. It’s called, How Do You Know When Employees Need to Get Out of the Box? Figuring out whether or not an employee will thrive “out...
5 Ways Your Email Marketing is Like a Marriage
I am often asked to present at seminars and conferences to discuss email and lifecycle marketing. I kept hearing the analogy of how email marketing and dating are very similar. With my ten-year wedding anniversary...
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