How salesy should your newsletter be?
Ready to keep email newsletter subscribers engaged and buying? Learn how to strike the right balance between sales copy and news they can use.
Winning Their Hearts Again: Subtle Win-Back Email Ideas
Are you looking for ways to further strengthen your customer base? Then perhaps you don’t need to look very far. Maybe what you need is to revisit some of your old customers and bring them back to life. The...
A Creative Touch: How and When to Use GIFs in Emails
Are you toying with the idea of adding GIFs to your email marketing campaigns? Perhaps you want to try it but are afraid it might seem a little unprofessional. Well, did you know more than half of internet...
Holiday SEO in 2020: What You Need to Know
Are you running an eCommerce business? Then you should gear up for the holiday season as early as today. And one of the most important areas you need to cover is your search engine optimization (SEO). Holiday...
6 Creative Ways to Use Emojis in Emails
It’s no secret that email marketing is one of the most lucrative ways that you can target your audience. In fact, nearly 70% of small businesses use email marketing as one of the primary methods of...
7 Email Analytics Concepts You Should Get Familiar With
Email marketing is by far one of the most lucrative ways that you can target your audience. Unfortunately, developing a successful email campaign isn’t always as straightforward as it seems, especially if...
Nice Save! When to Send Email Coupons to Your Customers
Did you know that 50% of people are more likely to visit a store if they have received a coupon? If you’re looking to drive sales and clicks, email coupons are a top strategy. Emails containing coupons are...
Promote Yourself Through Yourself: The Power of Virtual Reality Marketing Strategy
Have you heard of virtual reality? New innovations come out every year with each discovery. Each milestone we make in the discovery of technology helps in making our lives easier. As our lives become more...
Capture customers’ hearts and sales this Valentine’s Day with email marketing
Did you know that in 2018, Valentine’s Day spending hit a record-breaking $19.6 billion? It’s no wonder that Valentine’s Day sends business owners’ hearts aflutter. According to a study by...
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