3 Ways to Segment Your Lists for Better Results
Want the most out of your next email marketing campaign? Then it’s time for your business to take advantage of a few simple list segmentation ideas to ensure you’re making the most out of information...
Cottonelle is Having Some Marketing Fun – Take the Roll Poll
Cottonelle toilet paper probably doesn’t get a chance to really engage with their customers other than the cooky advertising they do on TV. You know the ones with the bears? But they’ve done something...
Part II: How VerticalResponse Uses Social Media
Over the past few weeks I’ve been getting comments asking how VerticalResponse uses social media to grow our business. I started answering this question in Part I: How VerticalResponse Uses Social Media where...
Case Study: ValuePetSupplies Increases Revenue Ten-Fold with Email Marketing to Customers
At VerticalResponse, we asked our customers what type of information they wanted from us. The answer? More case studies! You all want to know how other VerticalResponse customers are using email marketing and what...
Great Word-of-Mouth Idea for B2B Marketers
Jo Large, our PR person here at VerticalResponse, got a great package this week from a company called Vocus, an online PR Software company we don’t currently use. Jo had recently downloaded a white paper from...
Part I: How VerticalResponse Uses Social Media
Over the past few weeks I’ve been getting comments asking how VerticalResponse uses social media to grow our business. The answer is lots of ways. So here’s part one of an overview of our social media...
5 Simple Step Marketing Plan To Grow Your Business
I talk to business owners all the time about how to use different marketing tactics to help their business grow. Most of you are too busy to think about all of the things you need to do to market your product or...
Timing is Everything – When to Ask Customers to Rate You
Surveys and reviews are a great way to learn more about how your customers feel about you, your products, your company and your shopping experience if you have one. But timing is everything in life right? You need...
A Look at the Difference Between Social Media and Email List Building
A “follow” or “friend request” in the social media space can be like gold to some companies, especially for the businesses that measure success by the number of followers and fans they have....