Activate your fanbase with user-generated content
User-generated content, already an integral part of social media marketing, is increasingly showing up in email campaigns.
Tips for managing your business’s cash flow
Cash flow problems may arise at one time or another for nearly every small business. These financial experts offer advice on how best to anticipate and handle cash flow slowdowns, even when they occur unexpectedly.
“Open this email right now!” What makes a good subject line?
No email campaign will reach every single prospective reader you send it to. But it's possible to elevate your open rates with subject lines that are short, personable, attention-getting, and meaningful to the...
Email design: Our favorite newsletters
A well designed newsletter captures readers' attention, and engages them with your business.
Create birthday emails that engage your subscribers
Celebrate your subscribers on their special day with targeted birthday emails. Fun, personalized birthday messages, with or without a special discount or giveaway, are one more way to build relationships with your...
4 best practices for nonprofit event planning
If you’re like many nonprofits, you probably host an annual fundraising event to help raise money and keep your organization up and running. But planning, organizing, and managing events can be tough, and all that...
What does “going pro” mean for your email marketing?
How to decide if DIY or DIFM email marketing is right for your small business.
Determining the right loan for your business
Line of credit versus revolving credit? Secured loan versus unsecured loan? Understanding the differences between these and other common types of funding allows a small business to pick the best one for its needs.
Skip marketing 101 and read this instead
As a small business owner, you understand how complicated running a business is. You’re the chief operating officer, bookkeeper, recruiter, trainer, top salesperson, office manager, and head of marketing — which is...
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