Skip marketing 101 and read this instead
As a small business owner, you understand how complicated running a business is. You’re the chief operating officer, bookkeeper, recruiter, trainer, top salesperson, office manager, and head of marketing — which is...
How to use Google Ad Extensions
Google Ad Extensions add extra information to your Google search. There are multiple ad extensions that can be used to provide important information in a variety of ways depending on your business.
4 Steps to Creating Advantageous Advertorials
Advertorials are interwoven into the editorial of news sites and print media and viewed 4x more than banner ads. Here are 4 ways to create an advantageous ad:
Facebook Introduces “Buy” Button – What It Means for Your Biz
In an attempt to bridge the gap between social media and e-commerce, Facebook has announced that it's testing a Buy button.
Advice from a Social Pro: Integrating LinkedIn Sponsored Updates [VIDEO]
Jason Miller, Sr. Content Marketing Manager at LinkedIn, shares his thoughts on using LinkedIn Sponsored Updates.
How to Set up LinkedIn Sponsored Updates
LinkedIn's focus on content marketing includes the option to sponsor updates, which should be part of your social media strategy. Here's how to set them up:
Creating Facebook Retargeting Ads: A Step-by-Step Guide
Learn how to retarget your existing customers through custom audiences on Facebook in this short and useful guide.
A Small Biz Guide to Digital Marketing Acronyms
ROI, CRM, SEO - What does it all mean? In this guide, we help you understand the world of online marketing-speak by defining commonly used digital marketing acronyms.
How a Sewer Company Successfully Took It to the Gutter for Engagement
San Francisco Water Power Sewer is not a business you'd associate with creative marketing campaigns and killer social media. Here's how: