Crafting a Successful Cross-Channel Marketing Strategy
Email + Social = Success! Sound familiar? Research we conducted earlier this year showed that customers using our both our email and social products experienced an uptick of up to 28% in their open rates. More than...
3 Ways to Make Your Holiday Marketing Mobile
Holiday marketing has traditionally involved sales and, more recently, emails, but technology has brought a new marketing front to tackle – mobile. In the US alone, there are 331.6 million cell phone subscribers,...
Sunday Marketing Cartoons!
Gotta love the Dil’s marketing cartoons! See how Dogbert, the VP of Marketing explain their product! Enjoy and share with your buds!
Is Your Email Marketing Holiday Ready?
Black Friday, Cyber Monday and Small Business Saturday are just days away, and the intense weeks of holiday shopping and spending still to come, makes email marketing a must. Our customer email data shows that...
4 Tips to Get a Head Start on Your Holiday Marketing
It’s already November and there are probably a lot of things running through your mind: turkey, sales, holidays, cranberries, and maybe even coming up with a holiday marketing plan for your business. Does it...
Nailed Your Copy? Think Again.
My team and I produce a lot of content for VerticalResponse. In doing so, I also edit a ton of copy. Sometimes after reading the same content for what seems like the millionth time, I have a “Eureka!”...
Be the Webinar Host with the Most – 4 Tips!
I conduct a lot of webinars here at VerticalResponse. From giving product demos to hosting special guests with great advice, I’ve done and seen it all. If you’ve considered creating and hosting your own...
Twitter Uses Email Marketing for “People You May Know”
Most of you are probably checking your email inbox more than Twitter, no surprise. And we’re sure that as a result, Twitter decided to let you know via email marketing that there are some people you should be...
Email Marketing Subject Line Length | Subject Line Length – Is Longer Better?
I’ve spent years in the trenches of email marketing cranking out my fair share of messages. Hence, I’ve also done a heck of a lot of testing around the basics, including subject line length. For years,...
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