Be Everywhere Chaz is…Now!

Your super cool customer Chaz is at work right now at his advertising agency. He is sifting through his morning email and comes upon yours. He doesn’t have time to look at it right now but your subject line...

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13 years ago

Skadeedle is Coming…The Perfect Online Marketing, Finally

We’ve been working pretty hard on a brand spankin’ new online marketing product we’re hoping to blow your doors off with. We’re a bunch of pretty cool people that know if there’s one...

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13 years ago

• Small business marketing

Baby Don’t Go – How to Avoid the Dreaded Unsubscribe

As an avid Sex and the City watcher back in the day, I’ll never forget the episode where Carrie got broken up with via a Post-it note. In this day and age of mass marketing and virtual anonymity, our...

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13 years ago

• Small business marketing

Need Help Producing Content? Consider a Freelancer

If you haven’t figured it out already, we here at VerticalResponse are big advocates of creating timely, relevant content as a surefire way to engage with your customers and audiences. But we also know that, for...

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13 years ago

Entice Mobile Users to Open Your Emails: 3 Tips

Here's a little-known secret to get more people to open your email marketing campaigns.

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13 years ago

• Social media marketing

How Decades-Old Corporations are Catching up to the Digital Age

In our day and age of social media, email marketing and other PPC, you’d be surprised to hear about large, established companies that still resort to antiquated marketing methods such as snail m…I mean...

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13 years ago

• Social media marketing

Mythbusters: Email and Social Marketing are Only for Retailers

Mythbusters: Email and Social Marketing are Only for Retailers is part of our blog series where we tackle and debunk common myths in email and social marketing. I do a lot of webinars and one of the common...

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13 years ago

• Social media marketing

5 Lessons from the Chick-fil-A PR Kerfuffle

No business ever wants a PR disaster in its hands. But it could happen to anyone, anytime, so you need to be prepared.

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13 years ago

• Email design

Symbols in Subject Lines… ♥ Them or ☹ Them?

As far as marketing best practices go, I’m a bit of a purist who subscribes to “playing by the rules” when it comes to subject lines. Lately, I’ve been surprised by how many emails...

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13 years ago