Twitter Uses Email Marketing for “People You May Know”
Most of you are probably checking your email inbox more than Twitter, no surprise. And we’re sure that as a result, Twitter decided to let you know via email marketing that there are some people you should be...
Email Marketing Subject Line Length | Subject Line Length – Is Longer Better?
I’ve spent years in the trenches of email marketing cranking out my fair share of messages. Hence, I’ve also done a heck of a lot of testing around the basics, including subject line length. For years,...
You’ve Got Questions, We’ve Got Answers – Insight from Support
Julia is a support representative here at VerticalResponse. She and other reps work diligently to answer customers’ questions quickly, efficiently and with a little personality…well, maybe a lot of personality, but...
How NOT to handle an email marketing unsubscribe
We were trying to unsubscribe from an email marketing campaign today and we were met with a terrible way to handle an unsubscribe: Sooooo, what do we have here: We couldn’t unsubscribe without telling them...
Neat Email Marketing Idea – Get them Re-Interacting!
I just got an email from the fine folks at MMA SmartBrief. They send a bunch of newsletters and apparently I’ve not opened this one in some time. This one I did, something about the subject line got me: Last...
Become a Rock Star on Social Media: 4 Ways
This article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com. At VerticalResponse, we truly believe that email and social media go together hand in hand. Why? Because your messages...
If the NYC DOT Has Fun Content, You Can Too!
Thanks @andysernovitz, (he wrote the book on word-of-mouth marketing) who recently wrote about a great creative blog idea by the NYC Department of Transportation in his latest newsletter. That’s right, you...
Quick Tip! Email Marketing Rendering on Mobile Devices
If you don’t know by now that a pretty large percent of your readers open up your email on their email device, you’re missing out on a pretty big opportunity in our humble opinion. You do it yourself...
How to Create a Successful Email from Head-to-Toe
Ever wonder what makes an email look great and work successfully? You probably have, we get this question a lot. To help answer that question we’re going to go through an email from head-to-toe and point out...
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