• Social media marketing

4 Tips to Get a Head Start on Your Holiday Marketing

It’s already November and there are probably a lot of things running through your mind: turkey, sales, holidays, cranberries, and maybe even coming up with a holiday marketing plan for your business. Does it...

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13 years ago

• Small business marketing

Nailed Your Copy? Think Again.

My team and I produce a lot of content for VerticalResponse. In doing so, I also edit a ton of copy. Sometimes after reading the same content for what seems like the millionth time, I have a “Eureka!”...

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13 years ago

• Small business marketing

Be the Webinar Host with the Most – 4 Tips!

I conduct a lot of webinars here at VerticalResponse. From giving product demos to hosting special guests with great advice, I’ve done and seen it all. If you’ve considered creating and hosting your own...

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13 years ago

Twitter Uses Email Marketing for “People You May Know”

Most of you are probably checking your email inbox more than Twitter, no surprise. And we’re sure that as a result, Twitter decided to let you know via email marketing that there are some people you should be...

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13 years ago

• Small business marketing

Email Marketing Subject Line Length | Subject Line Length – Is Longer Better?

I’ve spent years in the trenches of email marketing cranking out my fair share of messages. Hence, I’ve also done a heck of a lot of testing around the basics, including subject line length. For years,...

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13 years ago

• Product Updates

You’ve Got Questions, We’ve Got Answers – Insight from Support

Julia is a support representative here at VerticalResponse. She and other reps work diligently to answer customers’ questions quickly, efficiently and with a little personality…well, maybe a lot of personality, but...

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13 years ago

How NOT to handle an email marketing unsubscribe

We were trying to unsubscribe from an email marketing campaign today and we were met with a terrible way to handle an unsubscribe: Sooooo, what do we have here: We couldn’t unsubscribe without telling them...

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13 years ago

Neat Email Marketing Idea – Get them Re-Interacting!

I just got an email from the fine folks at MMA SmartBrief. They send a bunch of newsletters and apparently I’ve not opened this one in some time. This one I did, something about the subject line got me: Last...

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13 years ago

• Social media marketing

Become a Rock Star on Social Media: 4 Ways

This article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com. At VerticalResponse, we truly believe that email and social media go together hand in hand. Why? Because your messages...

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13 years ago