Links You Crave: December’s Top Ten Tweets
December was a big month for VerticalResponse and our Twitter account was no less busy. Our top ten tweets of the month are determined by a combination of clicks, retweets, and favorites, and provide an excellent...
Keep ’em Coming Back for More with Loyalty Programs
I received something in my mailbox recently that absolutely thrilled me. I reached gold card status at Starbucks and my new card arrived! If you didn’t know, Starbucks lets you register any gift card, and...
Holiday Wrap Up 2011
With the last minute retail frenzy in full swing, the weekend of Christmas and Hanukkah shaped up to be an action-packed one in inboxes stretching from South Florida all the way to the North Pole! According to our...
Inc.com: Do Your Employees Follow You on Social Media?
There are no firm rules when it comes to when – and how – to react to employees' social media posts. Here are some of my suggestions on how to approach the issue.
Email & Social Marketing – 2011 – A Year in Review
2011 has been an eventful year and the inbox wasn’t any exception. In fact, the inbox washit hard and often. According to the folks at the Radicati Group, a technology market research firm, more than 2.8...
How Lamps Plus Turns Off Their Customers
Our director of MarComm, Alf, recently purchased a new lamp from his local Lamps Plus store. At checkout, they asked him if he would like to get an email confirmation when the lamp arrived at the store, so he would...
Holidays You Don’t Want to Forget to Remember
How sharp would you say your memory is? I’d compare mine to that of a spoon. I never remember birthdays (sorry Dad), my grocery store list (I write it out, but forget to bring it with me), and I constantly...
Promos So Fine, They Blow Our Minds
“Oh promos, you’re so fine, you’re so fine, you blow our minds! Hey promos!” – Like a catchy tune, a good promotion has the opportunity to successfully stick in the eyes, ears and mind of an eager...
iMedia Connection: How to Win Back Old Customers via Email
Here at VerticalResponse, we've seen businesses who have "won back" as much as 2 percent of their customers with the right segmentation, messaging and offer. I've rounded up five easy tips that you can use right...
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