The Results Are in! Takeaways from VR Email Tests: CTA Edition

We’re already a few weeks into 2012 and I don’t know about you, but some of my New Year’s resolutions have already started falling by the wayside (gym membership, what?). One thing I am happy to...

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14 years ago

5 B2B Email Marketing Takeaways from Tebow-Mania

Photo credit: Jeffrey Beall If there’s anything I’ve learned from the Tim Tebow craze, it’s that giving the right pitch to the right (or wrong) audience can get your name out there, for better or...

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14 years ago

How to Customize Your Email Marketing With Little to No Effort

There are ways to make it seem like your campaigns are customized even if all you have are the basics. How? Take your content cue from seasonal shifts, news headlines and even weather fluctuations.

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14 years ago

• Email Marketing

Do Your Email Lists Deliver?

2011 has come and gone and it’s time to take a look at your mailing lists and give them a refresh for 2012. Mailing lists perform differently over time; some addresses become invalid, some recipients change...

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14 years ago

• Small business marketing

Why is Google’s Logo Blacked Out Today?

You may have gone to Google today and got a bit of a surprise, the site’s logo is blacked out. Wikipedia and many other sites also have their home pages altered. What’s going on with this? It’s an...

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14 years ago

• Small business marketing

Calling All Teen Entrepreneurs: Enter Our Next Teen Tycoon Contest and Win!

We’re super excited to announce our VerticalResponse Next Teen Tycoon video contest – our search for America’s future business mogul!

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14 years ago

• Social media marketing

A Happy Lesson on Branding from Apple & Grouplove

Grouplove is an American indie rock band I encountered after attending a concert last September. They opened for Two Door Cinema Club, another indie rock band that has seen rising popularity in the indie music...

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14 years ago

Be the Change – How to Use Open Jobs as Opportunities

As Director of Lifecycle Marketing at VerticalResponse, one of my key responsibilities is to manage an ever-growing and changing team. Our team is comprised of members of all ages, genders, experience levels and...

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14 years ago

Graymail and What It Means for Email Marketing

Have you heard about Hotmail's new tools to combat "graymail"? Learn what it's all about and how you can use Hotmail's anti-graymail features to your advantage.

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14 years ago