5 Biggest Event Planning Fears and How to Face Them
Everyone loves a good party. But planning one can be pretty stressful. I've got five ideas to combat common event planning fears in my latest Inc.com blog post.
Small Biz Marketing Events You Can’t Afford to Miss!
As the director of lifecycle marketing at VerticalResponse, I’m often asked to speak at, or have members of my team speak at industry events. After presenting and attending many of these over the years,...
How to Tackle the Super Bowl Hype & Score with Your Customers
Regardless as to whether you’re cheering for the Giants or the Patriots in the upcoming Super Bowl on February 5, chances are you’ll tune in to watch not only the game, but the commercials too. Advertisers are...
The Results Are in! Takeaways from VR Email Tests: CTA Edition
We’re already a few weeks into 2012 and I don’t know about you, but some of my New Year’s resolutions have already started falling by the wayside (gym membership, what?). One thing I am happy to...
5 B2B Email Marketing Takeaways from Tebow-Mania
Photo credit: Jeffrey Beall If there’s anything I’ve learned from the Tim Tebow craze, it’s that giving the right pitch to the right (or wrong) audience can get your name out there, for better or...
How to Customize Your Email Marketing With Little to No Effort
There are ways to make it seem like your campaigns are customized even if all you have are the basics. How? Take your content cue from seasonal shifts, news headlines and even weather fluctuations.
Do Your Email Lists Deliver?
2011 has come and gone and it’s time to take a look at your mailing lists and give them a refresh for 2012. Mailing lists perform differently over time; some addresses become invalid, some recipients change...
Why is Google’s Logo Blacked Out Today?
You may have gone to Google today and got a bit of a surprise, the site’s logo is blacked out. Wikipedia and many other sites also have their home pages altered. What’s going on with this? It’s an...
Calling All Teen Entrepreneurs: Enter Our Next Teen Tycoon Contest and Win!
We’re super excited to announce our VerticalResponse Next Teen Tycoon video contest – our search for America’s future business mogul!
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