Inc.com: Do Your Employees Follow You on Social Media?
There are no firm rules when it comes to when – and how – to react to employees' social media posts. Here are some of my suggestions on how to approach the issue.
Email & Social Marketing – 2011 – A Year in Review
2011 has been an eventful year and the inbox wasn’t any exception. In fact, the inbox washit hard and often. According to the folks at the Radicati Group, a technology market research firm, more than 2.8...
How Lamps Plus Turns Off Their Customers
Our director of MarComm, Alf, recently purchased a new lamp from his local Lamps Plus store. At checkout, they asked him if he would like to get an email confirmation when the lamp arrived at the store, so he would...
Holidays You Don’t Want to Forget to Remember
How sharp would you say your memory is? I’d compare mine to that of a spoon. I never remember birthdays (sorry Dad), my grocery store list (I write it out, but forget to bring it with me), and I constantly...
Promos So Fine, They Blow Our Minds
“Oh promos, you’re so fine, you’re so fine, you blow our minds! Hey promos!” – Like a catchy tune, a good promotion has the opportunity to successfully stick in the eyes, ears and mind of an eager...
iMedia Connection: How to Win Back Old Customers via Email
Here at VerticalResponse, we've seen businesses who have "won back" as much as 2 percent of their customers with the right segmentation, messaging and offer. I've rounded up five easy tips that you can use right...
Finish Off Your Year With a Bang: How to Throw an Epic Office Holiday Party
Here at VerticalResponse, we know how to throw a good party. I recently wrote all about our secrets to a successful soiree for the Huffington Post.
How Williams-Sonoma Rolls out the Welcome Mat with Email & Direct Mail
While preparing for a recent move, I contacted the US Postal Service to change my address. While doing this, I was given the option to update my mailing address on a few catalogs and magazines I receive. It’s...
CAN-SPAM, Canadian-style!
Last October, the Fighting Internet and Wireless Spam Bill (aka Bill C-28), the Canadian equivalent of the US CAN-SPAM act of 2003, came under fire as it faced strong lobbying from local businesses, who are looking...
Features
Pricing
Partner
Blog
Support
More
Terms of Services
Privacy Policy