Tell A Friend About Email Marketing & Strengthen the Economy
I was privileged enough to talk to a wonderful couple I met in Pennsylvania who owned 4 Hallmark stores on the East Coast this past week. They said business was a bit down, understandably, but they were working...
New Report: Email Spending to Hit $2B by 2014
I was recently reading Direct Magazine and my good friend and editor Ken Magill published an article about the state of email marketing spend. David Daniels an analyst from Forrester Research talked about their...
Writing Email Marketing Copy That Sells
Writing your email marketing campaigns can make anyone want to pull their hair out, especially if you’re trying to sell a product/service, or ask for a donation, either as part of your newsletter or the sole...
10 Ways to Get More Clicks in Your Email Campaigns
We all want our recipients to open our email campaigns, right? But it’s what happens after the open we’re truly concerned about. We want our recipients to read our articles and take action whether...
Great Example of Time Sensitive Email
Neiman Marcus sends out a daily email, and close to holidays it’s even more often than that. It may be pushing the limits for number of emails sent, but they do have some great ideas that perhaps your...
VerticalResponse Now Available on the Intuit® Workplace!
You wanted a simple integration with your QuickBooks account? You got it! You know you deliver professional looking email marketing, postcards and online survey campaigns, with VerticalResponse, an intuitive and...
Pick Up the Phone & Get a Customer for Life
I just read a recent tweet about VerticalResponse and it inspired me to write about it. It read: “Just love it when a company quickly answers the phone, I can understand them and they answer my question...
How to Get Visitors In the Door & Phones Ringing – A Great Call-to-Action
If you build will they come? Not automatically. If your phone isn’t ringing or people aren’t coming to your store or site, then maybe you need to have a closer look at your call-to-action. What is a...
How to Use a Rating Scale in an Online Survey
After you’ve spent some time finding out what specific information you might want from a customer when you present them with an online survey, you need to decide what type of answers will best suit your...
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