Use Live Video in Your Email & Increase Engagement
Many of us have considered using live video in our emails to engage our readers in a unique way. In the presentation titled, Video Email: When, Why, and How, the Email Experience Council (EEC) offers an impressive...
Symbols in Subject Lines… ♥ Them or ☹ Them?
As far as marketing best practices go, I’m a bit of a purist who subscribes to “playing by the rules” when it comes to subject lines. Lately, I’ve been surprised by how many emails...
The Importance of Using Links, A Not So Trivial Tip for Serious Marketers.
Here on the VerticalResponse Blog we’ve never had a problem using puns or a play on words in our posts, and this title follows that glorious history (with apologies to Oscar Wilde). Funny title, sure, but the...
How to handle an unsubscribe with style, class and a little sass
I work for an email marketing provider, so it’s a given that I get a lot of email. Sometimes when enough is enough, or I just don’t need to receive an email anymore, I click unsubscribe. Often, because...
Don’t be Afraid of the Dark, er, Video
Using videos in your email can be great for engagement; including them can help you achieve higher clickthrough rates and help keep your recipients opening your emails. This might sound complicated (or even...
Make Everything Bigger Syndrome: a Lesson on Proportion (with Monsters)
This is a blog post intended to lay down some foundational design principles in a way that makes sense to non-designers. Hopefully you’ll learn how to create better looking communications that enhance the...
Take 5…Video Marketing Tips That Is!
We talk a lot on our blog about marketing your business through different mediums (email, blogging, social media,etc.). One medium that often gets left out of the discussion is video marketing. Video marketing has...
A Happy Lesson on Branding from Apple & Grouplove
Grouplove is an American indie rock band I encountered after attending a concert last September. They opened for Two Door Cinema Club, another indie rock band that has seen rising popularity in the indie music...
Email & Social Marketing – 2011 – A Year in Review
2011 has been an eventful year and the inbox wasn’t any exception. In fact, the inbox washit hard and often. According to the folks at the Radicati Group, a technology market research firm, more than 2.8...
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