Inc.com: How to Handle Comments on Your Blog
I have a new article up on Inc.com for my column Girl Power: Female CEOs. It’s called, How to Handle Comments on Your Blog. Blogging is great for engagement, but you need to be prepared to handle positive and...
Bay Area Startup Weekend: Calling All Women Entrepreneurs
The Bay Area Startup Weekend is this weekend! I’m excited and honored to be one of the judges, and to meet all the amazing entrepreneurs out there who are working so hard to bring their ideas to life. Participating...
iMedia Connection: In Email Marketing, Testing Never Stops
I recently guest blogged for iMedia Connection, and featured a post called In Email Marketing, Testing Never Stops. We all know testing is important for email marketing, but where do you start? Read the post to...
Can Your Business Have a Daily Deal? Groupon Move Over!
I am on the Omaha Steaks email list, I love giving these gifts and even better – people love to get them! I went onto their site and was surprised to see that they have a “Deal of the Day.” With...
Inc.com: How Do You Know When Employees Need to Get Out of the Box?
I have a new article up on Inc.com for my column Girl Power: Female CEOs. It’s called, How Do You Know When Employees Need to Get Out of the Box? Figuring out whether or not an employee will thrive “out...
Cast Your Vote for the 2011 Small Business Influencer Awards
In case you aren’t familiar, the Small Business Influencer Awards recognize top influencers in the small business market. I’m honored to be nominated for a 2011 Small Business Influencer Award in the...
Top subject lines for a birthday loyalty program
Every year each one of your customers celebrates a birthday/anniversary of the first time they’ve done business with you. Your business also celebrates its own anniversary doesn’t it? This is a built-in...
Adventures In Testing – Our Very Own “Which Test Won”
Testing, testing, testing. We say it often enough that it might even sound like “blah, blah, blah” to you. But, it’s integral to a successful email marketing campaign. You may be familiar with...
Behind the Scenes with a VR500 Email Award Winner
Taylor Dance Center is the third place winner of the 2010 Q4 VR500 Awards for Email Marketing Excellence! We went behind the scenes with them and conducted an interview about their email marketing program. Melissa...
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