3 Emails To Send Before 2012 Arrives
Just because 2011 is rolling to a close doesn’t mean you should sit back and pop the cork on thatbottle of bubbly – yet! Consider sending one or more of these three emails below before the ball drops...
How Williams-Sonoma Rolls out the Welcome Mat with Email & Direct Mail
While preparing for a recent move, I contacted the US Postal Service to change my address. While doing this, I was given the option to update my mailing address on a few catalogs and magazines I receive. It’s...
The Best & Worst of Black Friday & Cyber Monday Emails
Everyone loves the long Thanksgiving holiday for different reasons. As a lifecycle marketer, Black Friday and Cyber Monday are like the Super Bowl for me. According to our friends over at the Retail Email Blog,...
iMedia Connection: Cater Your Email Marketing to the Holiday Shopping Phases
How can you make the most out of your end-of-year email marketing? Let the three phases of holiday shopping be your guide.
Take The Stress Out of Holiday Events
One of the more enjoyable things about the holidays, or any time of year, is attending events with friends and colleagues. When you’re the organizer, that joy can be overpowered by all the details involved in...
Email Marketing for this Holiday Season
It’s nearly that time of year: frosty mornings, football on the weekends and the holiday frenzy we all love. If that last statement is difficult to take, or you suddenly gulped when you realized it’s...
What Small Businesses Can Learn From the Missoni for Target Mayhem
Ok, I admit it. I’m one of the crazy people that got sucked into the Missoni for Target mayhem that ensued last week. I saw the ads and couldn’t resist the temptation to score some high fashion at...
30 Easy Events for Your Business
With the recent launch of VerticalResponse Event Marketing, I want to share a list of possible events for businesses of any kind. Here are 30 ideas to get you started: Loyal Customer Parties Award Ceremonies and...
Call to Action Test – Which Got More Action?
The quickest way to improve your email marketing is to test and see what works and what needs improvement. It’s easy to do, and you can test anything in your email – subject lines, images, copy,...
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