VR Email Tests That Could Boost Your Results, Too
Here are 3 email tests we've done at VerticalResponse, the results, and some things you can learn from and implement, too:
Email Subject Lines & Tweets Made Easy – Dee’s Conversation Starter
Do you ever struggle trying to write a great email subject line? How about crafting your next great Tweet? Enter Dee's Conversation Starter.
Valentine’s Email Marketing ❤ in Your Inbox
If you want some inspiration for your Valentine's email marketing, look no further than these love-filled subject lines.
Email Open Rates: Get a Bigger Slice of the Pie
While at our favorite pizza joint the owner was saying his email open rate was okay, but would love to see it go higher. We've got 4 tips to help!
4 More Awesome Email Marketing Tips
We've got 4 more awesome email marketing tips to power your emails through 2013 and beyond.
Top 20 Most Popular Marketing Blog Posts of 2012
As 2012 comes to a close, we’re ecstatic to share our “Top 20 Marketing Blog Posts of the Year” list. We strive to produce informative, valuable and actionable content for our readers, and over the past year,...
Nailed Your Copy? Think Again.
My team and I produce a lot of content for VerticalResponse. In doing so, I also edit a ton of copy. Sometimes after reading the same content for what seems like the millionth time, I have a “Eureka!”...
Email Marketing Subject Line Length | Subject Line Length – Is Longer Better?
I’ve spent years in the trenches of email marketing cranking out my fair share of messages. Hence, I’ve also done a heck of a lot of testing around the basics, including subject line length. For years,...
Symbols in Subject Lines… ♥ Them or ☹ Them?
As far as marketing best practices go, I’m a bit of a purist who subscribes to “playing by the rules” when it comes to subject lines. Lately, I’ve been surprised by how many emails...
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