Super Bowl Super Emails
The Super Bowl is one of the most highly anticipated events of the year. A ton of guacamole is consumed (8 million pounds in fact – not me though, I have a thing about avocados) along with 14,550 tons of...
Yep, Subject Lines Are Still Crucial to a Successful Email Marketing Campaign
I started looking at some of the subject lines in my inbox the other day. And although we may all think that we’ve written and read about subject lines ad nauseam, Lord knows I have, they are still VERY...
11 Stellar Subject Lines to Ring In 2011
Believe it or not, the New Year is almost here. Last year the first email reference to New Year’s was Dec. 9, according to the Retail Email Blog. Which means now is the time to start thinking about your New...
20 Holiday Subject Lines that Light Up the Inbox
A few weeks ago I did a blog post on 10 Fab Fall Email Subject Lines, and now that it’s November I wanted to share some eye-catching and open-rate inspiring holiday subject lines that have been delivered to...
Get a Higher Open & Click Rate with Pre-Header Links
Your recipients are getting your email marketing campaigns in various email readers and on mobile devices and many of them are making decisions on whether to read them in a split second. They look at who the email...
Do You Publish Your Email Subject Line to Twitter & Facebook? Consider Changing It…
Here’s a quickie! I’ve been looking at a bunch of people who are doing a great job publishing their email marketing campaigns out to the web with a hosted version of the email, then using the subject...
10 Must-Haves To Dress Up Your Email Marketing Campaigns
Even the best of us take for granted the simple things you need to include in your email marketing campaigns we send out on a regular basis. So here is a list of things you must have that will help you grow your...
5 Easy Things to Test to Get a Better Response in Your Email Marketing Campaigns
Testing something new or changing something seemingly small in your email campaigns can definitely tell you something about how your recipients will respond. You’ll either get more open & clicks or you...
Your 2009 Marketing Checklist
New year resolutions lists are running rampant, so we decided to call this one the 2009 Marketing Checklist. You can tack this one up next to the list where you vow to “lose 5lbs.”, “volunteer...
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