The Best & Worst of Black Friday & Cyber Monday Emails
Everyone loves the long Thanksgiving holiday for different reasons. As a lifecycle marketer, Black Friday and Cyber Monday are like the Super Bowl for me. According to our friends over at the Retail Email Blog,...
Subject Line Express: Create 18 Subject Lines in 30 Seconds or Less!
Want the gift of time for the holidays? We have you covered. Creating effective subject lines can be time consuming, but now you’re able to generate several at once with our nifty new feature, The Holiday...
2 Subject Lines – One Winner
I get a ton of daily deal site emails in my inbox, because frankly, I’m hooked. I paid particular attention to these subject lines since they were both daily deals and travel related. Which one are you going...
11 Spam Words to Avoid in Your Subject Line
An ever-popular question we get here at VR is “What words should I avoid in an email to ensure inbox delivery?” If only there was a straightforward answer to that question! As with many things email...
Why An Email Sucks and How to Make it Rock!
We all get hundreds of emails each day between our work and personal inboxes, so what does that mean? Competition for your readers’ attention is fierce. So why do so many emails in our inbox suck? I have a...
Father’s Day Spending is On the Rise + 19 Subject Lines to Make Dad Proud
Good news for retailers (and dads!). Father’s Day spending’s on the rise this year, and is expected to reach almost $10 billion (projects the National Retail Federation). So how can your business get a...
Top subject lines for a birthday loyalty program
Every year each one of your customers celebrates a birthday/anniversary of the first time they’ve done business with you. Your business also celebrates its own anniversary doesn’t it? This is a built-in...
Adventures In Testing – Our Very Own “Which Test Won”
Testing, testing, testing. We say it often enough that it might even sound like “blah, blah, blah” to you. But, it’s integral to a successful email marketing campaign. You may be familiar with...
Top 10 Things to Test to Put Your Email on the Top 10 List!
To stick with the “10” theme for VR’s 10th Birthday this month, here are 10 things you can test in your email to make it better than ever. From Name: The most effective From Name is what your...
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