We released a new version of our email marketing product back in March, and throughout the year we continued to release new features to make it better based on your feedback. Here’s an overview of some of the features we added this year, and a look at what’s to come in 2015.

Note: Features in this post are available in the newest version of VerticalResponse only.

New Features Added in 2014

1. Quick Lists

After you’ve sent an email through VerticalResponse, you can easily create a new lists including people who opened your email, those who didn’t, and/or people who clicked on links in the email, all with a simple click of a button. We organize these new lists with your existing lists. These new lists allow you to quickly send targeted messages to people who didn’t open your message, and allows you to to send more info to people who clicked certain links.

2. Detailed Reporting

We also added more detailed reporting, allowing you to see which email addresses opened and clicked your email, as well as which ones bounced or unsubscribed.

Read all about quick lists and detailed reporting in our post here.

3. Hosted & Embeddable Sign Up Forms

Sign up forms allow you to easily collect high-quality, opted-in email addresses for your mailing list(s). We released both web hosted sign up forms, which we host for you on a landing page, as well as embeddable sign up forms, which you can place directly on your website or blog.

Web hosted sign up forms are responsive (the design adjusts to a variety of screen sizes), and some match similar email template themes found in your account. They also include thank you pages, which appear after someone enters his/her email address in your sign up form. (Psst… This is a great place to tell your new subscribers when then can expect to hear from you!)


Read more about the sign up forms feature here.

4. Image Editing

We added a new image editing tool that allows you to crop, resize, and give your photos, logos, or graphics extra polish and pizzazz.

5. Pay as You Go

In addition to our subscriptions, we implemented the “pay as you go” payment option, which offers flexibility. You can buy and use email credits only when you need them, no contract, subscription, or long-term commitment necessary.

6. Autoresponder Welcome Emails

We launched autoresponder welcome emails, which email immediately or automatically after someone subscribes to your email list. Sending an automatic welcome email helps keep new subscribers engaged, interested in your business, and with the right messaging, will encourage them to become a customer.

Check out the 7 Reasons Your Business Needs a Welcome Email.

New Integrations for 2015

New Salesforce app – We currently have an integration with Salesforce for our classic product. In 2015, we’ll be creating a new Salesforce app for our latest email marketing product. New functionality will include easy contact synching between Salesforce and VerticalResponse, automatic email stats updates, and quick list creation, plus an entirely new look and feel.

Wix – Almost 60,000,000 users create and manage their websites with Wix. We’re building an application that easily includes an email sign up form to your Wix built website. In just a couple of clicks you can easily add a sign up form and start growing your email list. You’ll be able to match the form to the template and colors you already have, create a thank you message, and all the sign ups will go right to your VerticalResponse account.

New Features for 2015

Timed Autoresponder Emails – Our next autoresponder feature will be timed-based. These autoresponders are commonly known as drip emails, or drip campaigns. They allow you to set up and schedule a series or campaign of automatic emails based on a timing sequence you determine. Timed emails are great for a series of instructions, for an onboarding process, for product or service tips for new clients, promotions, events, etc.

List Management – We’ll be adding the ability to segment, sort and search within your email lists. We’ll also include segmentation suggestions or recommendations that can be successful for your business.

We’ve enjoyed hearing your feedback, and we’re excited for our features and integrations coming in the next few months – They’ll make our system easier for you to use, which gives you more time to run your business. We still several more features coming in 2015, so stay tuned. What’s on your wish list? Share with us the comments.

Ready to get started? Send emails, autoresponder welcome emails, newsletters, offers and invitations for with VerticalResponse.

© 2015, Contributing Author. All rights reserved.

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