Finish Off Your Year With a Bang: How to Throw an Epic Office Holiday Party
Here at VerticalResponse, we know how to throw a good party. I recently wrote all about our secrets to a successful soiree for the Huffington Post.
How Williams-Sonoma Rolls out the Welcome Mat with Email & Direct Mail
While preparing for a recent move, I contacted the US Postal Service to change my address. While doing this, I was given the option to update my mailing address on a few catalogs and magazines I receive. It’s...
CAN-SPAM, Canadian-style!
Last October, the Fighting Internet and Wireless Spam Bill (aka Bill C-28), the Canadian equivalent of the US CAN-SPAM act of 2003, came under fire as it faced strong lobbying from local businesses, who are looking...
The Best & Worst of Black Friday & Cyber Monday Emails
Everyone loves the long Thanksgiving holiday for different reasons. As a lifecycle marketer, Black Friday and Cyber Monday are like the Super Bowl for me. According to our friends over at the Retail Email Blog,...
Put the Green in Any Holiday
I recently received an email from a local florist here in the Bay Area and I thought I’d share this quick post. Since I’ve purchased from them before, I wasn’t surprised to hear from them. Dear...
Has Facebook Engagement Gone to the Dogs?
I’m tired of hearing the question; does anybody buy anything from Facebook? Maybe Facebook Ads work for some, but it’s really the endorsements, the Likes and the comments in the newsfeeds that drive...
Have Fun with Your Confirmation Page!
Here’s a great example of a fun confirmation page with just a photo and a bit of text! There’s nothing better than getting your customers to smile after they’ve spent money with you. It gives them...
BlogWorld Expo: Want to Resonate with Your Audience? ‘Get Real.’
VerticalResponse marketing team members, Ellery and Colleen, recently attended the BlogWorld Expo in Los Angeles. This is the fourth in a series of posts on their learnings from the conference. See the first three...
Inc.com: How a Revamped Office Environment Can Boost Company Morale
Recently we moved to a new office so we could have the next few years all together on one floor. ...
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