Did you know that there are almost 4 billion email addresses? This means that about half the global population has at least one email address.

This fact alone should get you interested in email marketing, but that’s only the tip of the iceberg. With so much competition out there, small businesses can’t afford to ignore marketing opportunities. This is especially true with something as effective as email marketing.

Are you wondering why it’s worth your time and money? Keep reading to learn everything you need to know about the importance of email marketing.

Helps You Find More Customers

Seeing as half the world’s population has an email address, your email marketing campaign can tap into this vast reservoir of an audience. In fact, around 40% of people have reported that they check their inboxes up to 20 times a day.

The next time they check their email, will there be something in their inbox from you? Of course, a successful marketing strategy is driven by the goal to get into a person’s main inbox rather than the junk folder, for instance. However, even a junk folder gives a user a notification that they have new mail.

If you have a great subject line, then chances are the user will open up your email whether it’s in their junk folder or not. To avoid the junk folder, it’s important to take certain measures. For instance, you can reinforce your email marketing campaign with a website and blog that invites visitors to sign up to your email list.

The sooner you start on this list, the better off you’ll be. Aside from buying valuable email lists, it’s important to have one that is entirely yours. After all, the most loyal subscribers are those who sign up of their own free will.

Even if they’re being emailed without signing up, you can make sure they stick around by offering them all kinds of great content.

Reinforces Customer Loyalty

Aside from finding you brand-new customers, the right email marketing ideas can also ensure your past customers continue to use your products and services again and again. After all, it’s easier to keep a customer than it is to find another one. While it’s great finding people who want to try your business out, the most profit will come from those customers who are convinced that they need your products and services on a consistent basis.

One way you can boost loyalty is by sending out emails that have a high entertainment and information factor. The best emails balance between these two poles. Unsuccessful emails are either too informative and boring or too entertaining and without real substance.

Of course, the ratio of entertainment and information will depend on your audience. For instance, a law firm should keep things professional while a trampoline park can be more loosey-goosey. Either way, you should determine the ratio and also stick to high standards of quality.

If you’re ever short on ideas, you can spend some time repurposing your social media content as emails. Hiring an email marketing specialist can go a long way toward reducing your workload and having a higher chance of success.

For instance, another way emails can boost customer loyalty is by providing them with insider deals. From a certain percentage off to a free gift, these types of ideas can ensure your customers will stay subscribed for many years to come. It can also pump them up to invest in your services and products more than just once.

It Provides You With Valuable Analytics

When it comes to small businesses, you can keep your head well above water when you use your email marketing campaigns as a way to collect and analyze data. Even a campaign that isn’t successful can tell you a lot about your specific audience and your business in general.

From the rate of click-throughs and number of purchases to unsubscription rates and delivery confirmations, an email marketing campaign ends up giving you a wealth of data. These are numbers you can use in your favor in the future. By fine-tuning your practices and homing in on the most responsive customers, you can start seeing real growth.

Aside from learning what you might have done wrong, campaigns also let you know what you did right. In either case, you can capitalize on this knowledge so that each campaign is more successful than the last.

The good news is that email marketing campaigns are much more affordable than other types of marketing, such as radio ads, TV commercials, or even billboards. Plus, you’ll end up reaching a lot more people for a lot less money.

When signing up for an email marketing service, you’ll be glad to know that an email often costs a fraction of a single cent. This allows you to send out thousands or hundreds of thousands of emails every month. In fact, some of the best service providers will send out thousands of bonus emails on your behalf each month as a thank you for your continued business.

The largest cost would be to hire an email marketing specialist, but this often makes your campaigns much more successful than they otherwise would be. Simply put, it’s a great return on investment.

Now You Know the Importance of Email Marketing

Now that you’ve learned everything you need to know about the importance of email marketing, you can start investing more in your business’s success. In this day and age, technology can either make or break a business.

We’re proud to be able to offer you expert email marketing services that use the latest tech and the most effective strategies. Aside from emails, we also excel at social media marketing. Simply put, we’re here to make sure your small business is booming.

Do you have questions? Check out our pricing and then be sure to contact us.

© 2022, Chris Duncan. All rights reserved.