Optimize Your Website’s Content to Improve Visibility
When it comes to optimizing your website content there are more than a few factors to consider. The first goal is to get people to visit your site. Next, you’ll want to keep visitors engaged for as long as...
4 Ways to Combat Digital ADD
This article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com. Everyone does it. You start off with an email; maybe it’s a newsletter. It takes you to an article to read, and...
Baby Don’t Go – How to Avoid the Dreaded Unsubscribe
As an avid Sex and the City watcher back in the day, I’ll never forget the episode where Carrie got broken up with via a Post-it note. In this day and age of mass marketing and virtual anonymity, our...
Need Help Producing Content? Consider a Freelancer
If you haven’t figured it out already, we here at VerticalResponse are big advocates of creating timely, relevant content as a surefire way to engage with your customers and audiences. But we also know that, for...
Music Festivals: Crusaders in Social Media & Small Biz Exposure
When you think of music festivals, do you imagine crazy crowds, illegal substances, and overall chaos? The connotations may be true, but did you also know that music festivals are crusaders when it comes to...
Pinterest – It’s Not Just for Women
You’ve probably heard it a million times already, so I’ll just say it up front: Pinterest is Reddit for women. But if your company caters to men, should you ignore this up-and-coming social network?...
Clipper: A Faster Way to Post Great Content
Social media is all about engaging your customers and fans. Sharing interesting content and industry knowledge is a great way to start conversations, but it can be a real time suck finding and/or creating all that...
5 Tips for Creating a Winning Presentation
From no projector to awful audio, it's not uncommon to be faced with unexpected "gotchas" when giving a presentation. Here's how to make your presentation gotcha proof.
Use Live Video in Your Email & Increase Engagement
Many of us have considered using live video in our emails to engage our readers in a unique way. In the presentation titled, Video Email: When, Why, and How, the Email Experience Council (EEC) offers an impressive...
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