How Decades-Old Corporations are Catching up to the Digital Age
In our day and age of social media, email marketing and other PPC, you’d be surprised to hear about large, established companies that still resort to antiquated marketing methods such as snail m…I mean...
What the Vlog? How to Add Video Blogging to Your Marketing Mix
Video blogging, also called vlogging (pronounced vlog rather than v-log), “is a form of blog for which the medium is video rather than text or audio. Entries often combine embedded video or a video link with...
5 Cs Every Startup Needs to Succeed
This article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com. There’s nothing more exhilarating than having a great idea for a business and running with it. But before you...
How to Jump Content from Your Facebook Page to Your Profile
So you have a Facebook Page for your business, but the audience size is a far cry from notable companies such as Starbucks or Coca-Cola. You started out on Facebook from a personal level and have a ton of friends...
Mythbusters: Email and Social Marketing are Only for Retailers
Mythbusters: Email and Social Marketing are Only for Retailers is part of our blog series where we tackle and debunk common myths in email and social marketing. I do a lot of webinars and one of the common...
Get Snappy, Gain Engagement – 8 Instagram Tips for Your Biz
Instagram, the free picture-sharing social site is a hipster/photographer wannabe’s paradise, right? Just like Pinterest is for DIY-crazed women and wedding planners. Stereotypes aside, taking advantage of a...
5 Lessons from the Chick-fil-A PR Kerfuffle
No business ever wants a PR disaster in its hands. But it could happen to anyone, anytime, so you need to be prepared.
Symbols in Subject Lines… ♥ Them or ☹ Them?
As far as marketing best practices go, I’m a bit of a purist who subscribes to “playing by the rules” when it comes to subject lines. Lately, I’ve been surprised by how many emails...
Capture Customers with Images
At this point in the world of email marketing, pretty much everyone uses images, or at the very least, a logo at the top. Unless there’s some kind of emergency and you need to get information out quickly, you...