Not Producing Content? You Should Be
The more content you publish, the more you help your customers, the more the search engines will pick you up and in the end, hopefully the more business you'll get.
International Content Marketing Dos & Don’ts
International waters… have you dipped your toe in them, not just personally, but for your business? Gaining global customers and/or an international audience is extremely exciting, but doing your homework is vital...
Customers We Admire – Grand Cafe’s Marketing Revolution
“VerticalResponse Customers We Admire” is a series in which we highlight a customer and the things they’re doing well with their email, social and event marketing. Below, we discuss a Bastille Day...
How to Get the Most Out of Google Analytics
Google Analytics, (or GA for those in the know), is the true alpha male of its division – The name has become synonymous with free web analytics tools. If, like most small business owners, GA is your tracking...
Small Biz Social Secrets – Episode 5: Mike Simonsen [VIDEO]
We’re excited to bring you our fifth installment of the Small Biz Social Secrets video series. This time we’re chatting with Mike Simonsen, CEO of Altos Research. In this video, Mike shares how social...
Introducing VerticalResponse Social, a One-Stop Social Media Marketing Solution for Small Businesses
For small businesses, social media can be a daunting, time-guzzling task to add to their never-ending “to do” list. Coming to their rescue is VerticalResponse Social, the new self-service marketing solution from...
Customer Satisfaction is Not Dead
According to Wikipedia, customer satisfaction, a term frequently used in marketing, is a “measure of how products and services supplied by a company meet or surpass customer expectations.” If you have...
Customer Service Pop Quiz: Be Your Own Customer
When it comes to customer service, it's easy to assume that if there aren't any complaints, there's no need to improve it. Big mistake.
How Colorado Businesses Used Social Media During the Fires
Colorado suffered some catastrophic fires, which put a lot of people and businesses in danger. Currently, the fires haven’t been put out, but hopefully when this post goes live, they will be. I’m from...