Inc.com: How to Handle Comments on Your Blog
I have a new article up on Inc.com for my column Girl Power: Female CEOs. It’s called, How to Handle Comments on Your Blog. Blogging is great for engagement, but you need to be prepared to handle positive and...
iMedia Connection: “Social”-ize Your Email Marketing in 5 Easy Ways
I recently guest blogged for iMedia Connection, and wrote a post called “Social”-ize Your Email Marketing in 5 Easy Ways. If you’re crunched for time and want to get the most bang for your...
How Gap Fails with Their Customer Satisfaction Survey
Any business that has customers should be concerned with their customers satisfaction. At VerticalResponse, we regularly survey our active customers with a simple Net Promoter Survey that asks the ultimate...
3 New Places to Include Facebook, Twitter & Linkedin Icons
As a small business owner, it’s imperative that you work at building your prospect and customer lists. And it’s OK to have separate contact lists. We all do. Some customers like to be reached via email,...
Bay Area Startup Weekend: Calling All Women Entrepreneurs
The Bay Area Startup Weekend is this weekend! I’m excited and honored to be one of the judges, and to meet all the amazing entrepreneurs out there who are working so hard to bring their ideas to life. Participating...
iMedia Connection: In Email Marketing, Testing Never Stops
I recently guest blogged for iMedia Connection, and featured a post called In Email Marketing, Testing Never Stops. We all know testing is important for email marketing, but where do you start? Read the post to...
Can Your Business Have a Daily Deal? Groupon Move Over!
I am on the Omaha Steaks email list, I love giving these gifts and even better – people love to get them! I went onto their site and was surprised to see that they have a “Deal of the Day.” With...
Zappos: A Great Example of Exceeding Expectations
I must say, “I truly love Zappos.” I think their customer service is great, the site is easy to navigate and it’s an all-around super experience. My husband and I are always mesmerized by the...
Free Stuff = New Customers + Great Word of Mouth
The word “free” is a wonderful word, isn’t it? Risk-free, free shipping, buy one get one free – they’re all tried and true in the world of marketing. But have you ever thought of...
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