Lifecycle Marketing: What it is & Why it’s Important to Your Business
Lifecycle marketing (i.e., contacting customers based on where they are in the contact and purchase process) is getting lots of attention in many businesses. In fact, it’s so important that at...
Social Media Day Comes to a City Near You
I love the concept of Meetups, which are localized gatherings of people engaging around common interests. You may have even read my recent blog post about organizing a Meetup of your own. And if you’re in San...
7 Easy Steps to Get More Action on Twitter
If you’re using Twitter for your business, good for you! You’re probably wondering how to get more Twitter activity such as re-tweets and followers. Well, here’s a fun idea you might want to give...
The Scoop on Google’s +1
You’ve heard of the term “my +1” right? Well, Google recently introduced a new function with the same idea. According to Google, +1 is shorthand for “this is pretty cool” or “you...
Father’s Day Spending is On the Rise + 19 Subject Lines to Make Dad Proud
Good news for retailers (and dads!). Father’s Day spending’s on the rise this year, and is expected to reach almost $10 billion (projects the National Retail Federation). So how can your business get a...
U-Verse – Is Comcast Helping AT&T Build their Brand?
I’m a firm believer in the theory that competition is good. It keeps you on your toes, it fosters creative thinking, and it can even make you go the extra mile. Competitors can also help you. If they’re...
A Surprising Marketing Test & The Results
As email marketers, we’re constantly trying and testing new things to optimize our copy, creative and results. Our Director of Lifecycle Marketing, Kim Stiglitz, recently tried a few tactics with an email we...
Social Media Engagement – Do Kids & Puppies Rule?
As an active social media participant and contributor, we are always interested in seeing what our fans and followers respond to when we post and share new content. To shake things up a bit from our usual marketing...
The Ultimate Direct Mail Lead-Generation Piece!
Let’s face it, we all get a lot of mail. Some we read and others get the circular file treatment, IF it even makes it to our desks. Hey, in my opinion there is still a place for direct mail – for some...
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