BusinessWeek Article: E-mail Newsletters That Customers Actually Read
I was interviewed by Carmine Gallo last week about email newsletters and how to get customers reading them. It’s a nice story, read it here.
8 Ways a Little Guy Can Compete Against a Big Guy
If you run a small business, you know how tough it can be to compete with your larger competitors especially when they’re undercutting prices like crazy to get people in the door. Not to mention that a lot of...
Email Idea: Friends & Family Email Exclusive
I got an interesting email marketing campaign in my inbox from a large retailer. I thought it was pretty catchy. I could either print out the email with the bar code for a discount in the store or use a promo code...
Blogging Has Come a Long Way Baby!
In a recent article from eMarketer, 27.9 million US Internet users have a blog they update at least once per month, and they represent 14% of the Internet population. By 2013, 37.6 million users will update their...
Partner With Another Business – Get More Customers
A while ago I started my application for Clear. I travel a lot and with Clear I won’t have to stand in security lines at airports. I’m sure I’ll have to give up any and all identifiable...
How to Work a Trade Show
Recently I visited a marketing trade show here in the Bay Area. I always get excited to learn about new marketing technologies that help businesses grow so off the exhibit floor I went. What I found was kind of...
Hand Delivery – A Customer Retention Idea
I was sitting in my office when someone from my team brought me a tiny pink bag decorated with festive ribbons, attached to it was very cool highlighter pen and it was filled with a bevy of candy inside. Along with...
How To Create a Great Online Survey
If you are intimidated to send a survey to your customers, STOP! Understanding what your customers like and don’t like about your business can only make it better. Here is an easy-to-understand outline of how...
Recorded Webinar: Direct Marketing that Gets Results
My friend, John Jantsch, at Duct Tape Marketing, asked me to be on a panel for a free webinar, Direct Marketing that Gets Results, that aired this morning. We discussed ways to generate leads using direct...
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