Measure your email marketing success with KPIs
Email marketing is good for business, but how can you be sure your campaigns are paying off? Here's how to measure your success with KPIs.
How to Create an Effective Small Business Advertisement
Here are some tips, tactics and examples of small businesses print advertisements. Plus, what you should include in every advertisement.
Top 5 email trends for 2019
With the excitement of a new year, how will email marketing change? Read on to see our predictions.
3 social media trends for the new year
A staggering 69 percent of U.S. adults are social media users. With that number increasing all the time, small businesses need to look to platforms like Twitter, Facebook and Instagram to reach their customers....
Our top 25 posts of 2018
Our year-end list has arrived. See which VerticalResponse articles were most popular with our readers.
10 tips for attracting last-minute holiday shoppers
Last-minute customers are just getting ready to hit the stores and take care of their holiday shopping. Lead them like a beacon to your business.
9 ways to connect with customers during National Small Business Week
The U.S. Small Business Administration (SBA) founded National Small Business Week in 1963. The yearly event recognizes the important contributions that entrepreneurs and small business owners make to their...
4 fall email newsletter best practices every business owner should know
Spruce up your email newsletter for the fall season — and beyond — with these design and copy tips.
Start the countdown: 20 New Year’s Eve and 19 New Year’s Day subject lines
Send off the old year and start the New Year right with these catchy and creative email marketing subject lines.