30 Easy Events for Your Business
With the recent launch of VerticalResponse Event Marketing, I want to share a list of possible events for businesses of any kind. Here are 30 ideas to get you started: Loyal Customer Parties Award Ceremonies and...
Inc.com: Cause Marketing: Do a Good Deed to Get a Good Deed
I have a new article up on Inc.com for my column Girl Power: Female CEOs. It’s called, Cause Marketing: Do a Good Deed to Get a Good Deed. Here’s an excerpt: Everybody loves to do good. Here are four...
A Happy Mailbox Surprise
Checking my mailbox doesn’t have the same allure it did when I was younger. What once brought letters from pen-pals, birthday cards with checks, and gifts from Nana, now brings bills. And more bills. But, I...
6 Ways to Help Your Press Releases Get Found
Thanks to the Internet, you can distribute a press release through an online newswire service and it will be re-posted on various news websites. The challenge is how to increase the chances of your releases...
Inc.com: Internal Communications to Employees – How Much Is Enough?
I have a new article up on Inc.com for my column Girl Power: Female CEOs. Here’s an excerpt: When you get to a certain size of company, controlling communications can be tough. Even if you’ve got 20 people,...
2 Subject Lines – One Winner
I get a ton of daily deal site emails in my inbox, because frankly, I’m hooked. I paid particular attention to these subject lines since they were both daily deals and travel related. Which one are you going...
Call to Action Test – Which Got More Action?
The quickest way to improve your email marketing is to test and see what works and what needs improvement. It’s easy to do, and you can test anything in your email – subject lines, images, copy,...
Inc.com: How to Handle Comments on Your Blog
I have a new article up on Inc.com for my column Girl Power: Female CEOs. It’s called, How to Handle Comments on Your Blog. Blogging is great for engagement, but you need to be prepared to handle positive and...
How Gap Fails with Their Customer Satisfaction Survey
Any business that has customers should be concerned with their customers satisfaction. At VerticalResponse, we regularly survey our active customers with a simple Net Promoter Survey that asks the ultimate...